If you are an SEO expert then, you must anytime came across the phenomenon of negative SEO , although its existence remains still questionable but it's quite understood that is would likely to damage a website badly and some of the websites might have undergone through its adverse effects resulting in their poor ratings. As it's already been discussed that nothing could be said for sure about this phenomenon, although the side effects indicates its existence as a malevolent effort to put your website down by your rivals through sending you full of spam, harmful profiles, along with diverting greater number of poor quality links towards your particular web site by assuming that Google filter would be unable to grab this out resulting in encouragement of black SEO techniques.
How to avoid it?
You could become a victim of this unpredictable attack any time, whenever browsing you internet but that is not as easy and simple to catch .It requires smart efforts to figure it out because it's not necessary that if your website is experiencing continuous low ranking , or drop down , you have been attacked by a negative SEO .But, if you are getting confronted with happenings like : sudden increment in backlinks, low quality links from different available domains, inappropriate text , surprising link texts and unfriendly anchor text, then it's obvious for sure that Negative SEO has penetrated into your web.
Be smart and cautious
Websites who pool in best SEO practices could never be a victim of Negative SEO, however, proactive efforts like: regular monitoring of website, keeping alerts, maintaining white SEO as benchmark and continuous tracking of your links would enable you to permanently get rid of this threat. Practice now to keep your web safe, secure.