Twitter has altered the way it advertises your products and promotes tweets. And the strange part is that many users have not noticed this great change. If you are wondering about what it is, the social behemoth has introduced keyword targeting in users timeline to help advertisers target their campaigns more effectively.
The new feature is rolling out in all places and markets where Twitter ads are supported. It is available full Ads UI and ads API and enables advertisers reach users on the basis of keywords used in their recent tweets and the tweets in which they are engaged.
Twitter has permitted advertisers to target sponsored tweets around wide range of topics in the past, but this feature will help them focus on their intended targets closely. Nipoon Malhotra, product manager for Twitter stated that advertisers can specify keywords they want to add within promoted posts. Along with keywords, they can also specify other targeting options like geographic location, gender, and device to reach the audience easily. If you are wondering about how you can use this feature, let us tell you it is extremely easy to use. Just as you set up the process of search, you can start your campaign by targeting the keywords in timeline. All you have to do is to enter the keywords and select whether you want to use phrase match or not.
Being a user if you are worried about getting too many ads in Timeline, don't fret you won't get too many advertisements in timeline. The new feature is aimed to refine user experience as users will see more relevant Promoted Tweets. Moreover, they can dismiss the promoted tweets if they find them useless.
Are you ready to take advantage of this new feature? What's your opinion about Keyword Targeting in Twitter user's timeline?