Link building through white-hat tactics is a slow and demanding process, especially when you are running out of opportunities. With hordes of sites available on the web, there are tons of opportunities- you just have to explore them. Don't look for new link building opportunities only, check out the ones you have missed. Today we will be discussing link opportunities with events, that helps you build your business both online and offline.
Building links through events or festivals is darn easy; you have to research and collect information about what's happening in the year ahead. Keep an eye on your competitor's activities, market events, product launches, research reports, breaking news, and make a comprehensive list of events so you can invest your efforts at the right time. Here are some tips for it.
There must be some events arranged in your industry. For instance, CES and MWC are the most happening events of tech industry. Do some research and list all the exhibitions, tradeshows related to your niche. Even if you have no plans to attend them, you can take a share in their popularity.
Events within your company
The events organized by your company are another great way to get valuable links. If you are launching new products, getting new partnership, offering discounts or participating in charity, let people know about it. These events attract links, drive traffic and increase your ROI.
Watch out for the time of the year when the demand of your products is high and people are discussing most about them. Be prepared, make the most of this time and earn some links for your profile.
Start an activity yourself
Maintain a calendar of events and promotional activities from the beginning of New Year. If your see blanks months where there is no activity, create an interesting event yourself.